Sunday
Jun042017
Splendour Lender
Jelle Mastenbroek is a Dutch artist interested in the “true meaning of objects”. With his design studio, he creates unusual and playful products reflecting on society, money and the human condition.
Quite a few of his works, such as the here pictured Splendour Lender, Money Back Guarantee 1 & 2 amongst others, take status and money as the concept.
How important is status in times of declining moral standards? In times where financial markets collapse, economies are shrinking and money tend to become a goal in itself? With this project I want to express the real nature of money and tell the true story of status; happiness. The splendour lender brings porcelain to life and shows the original function of money as a medium to exchange goods and services. By putting a euro coin you’ll experience a joyful moment. After usage the coin will be returned so the circle can go round.
I love the playfulness and delicacy of the work, and the fact that it is very transparent and can appeal to a big audience!
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