Sunday
Jun042017
Splendour Lender
Jelle Mastenbroek is a Dutch artist interested in the “true meaning of objects”. With his design studio, he creates unusual and playful products reflecting on society, money and the human condition.
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Quite a few of his works, such as the here pictured Splendour Lender, Money Back Guarantee 1 & 2 amongst others, take status and money as the concept.
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How important is status in times of declining moral standards? In times where financial markets collapse, economies are shrinking and money tend to become a goal in itself? With this project I want to express the real nature of money and tell the true story of status; happiness. The splendour lender brings porcelain to life and shows the original function of money as a medium to exchange goods and services. By putting a euro coin you’ll experience a joyful moment. After usage the coin will be returned so the circle can go round.
I love the playfulness and delicacy of the work, and the fact that it is very transparent and can appeal to a big audience!
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